Headshots Are Not Enough Anymore
Let’s be honest: a standard corporate headshot doesn’t tell anyone who you are. It’s the digital equivalent of a handshake—polite, professional, but forgettable. And in today’s world, where connection and authenticity matter more than ever, that’s a problem.
Personal branding photography, on the other hand, is an experience. It’s storytelling. It’s you—your energy, your expertise, your essence—captured in a way that makes people stop scrolling and start paying attention.
If you’re wondering which one you need, let’s break it down
What Is Personal Branding Photography?
A Visual Narrative, Not Just a Picture
Personal branding photography is about crafting a collection of images that tell your story—who you are, what you do, and what sets you apart. It’s meant for entrepreneurs, business leaders, creatives, and anyone who wants their audience to feel connected to them before they even say a word.
Where Is It Used?
Unlike a single headshot, personal branding photography provides a versatile set of images you can use across:
- Websites
- Social media platforms (LinkedIn, Instagram, Facebook, YouTube, etc.)
- Speaking engagements
- Marketing materials
- PR features
The Key Difference
Personal branding photography goes beyond capturing what you look like—it captures what it feels like to work with you.
👉 “People don’t buy services. They buy people. If your imagery doesn’t make them feel something, you’re already losing.” – Deevo
What Are Traditional Headshots?
The Classic Corporate Image
A traditional headshot is a straightforward, professional portrait that focuses on your face. Typically taken in a studio with a neutral background, its purpose is to provide a clean, polished representation of you.
Where Are They Used?
- LinkedIn profiles
- Corporate directories
- Resumes
- Company websites
The Key Difference
Traditional headshots are great if you need something formal and simple. But if you’re looking to stand out, especially as an entrepreneur or industry expert, they might feel too standard.
👉 “A headshot is a handshake. A personal brand photo is a conversation.” – Deevo
Personal Branding Photography vs. Traditional Headshots: A Side-by-Side Comparison
| Feature | Personal Branding Photography | Traditional Headshot |
| Purpose | Tells a story, builds connection | Simple, professional identification |
| Background | Varies (office, outdoor, lifestyle) | Studio or solid-colored backdrop |
| Expression & Posing | Natural, candid, dynamic | Formal, posed, professional |
| Best For | Entrepreneurs, speakers, influencers, creatives | professional corporate headshots, executives, job seekers |
| Variety of Shots | Multiple images with different looks | One or two standard headshots |
| Emotional Impact | Evokes personality and expertise | Clean and neutral but not very expressive |
How to Decide Which One You Need
If you’re an Entrepreneur or Personal Brand:
Go for personal branding photography. You need a strong online presence that tells your story and invites engagement.
If you’re in a Corporate Role:
A professional headshot in Charlotte may be enough—just make sure it’s high quality. But if you’re a leader, a speaker, or have any forward-facing role, consider adding branding and headshot photography to your portfolio.
If You Want to Stand Out:
Personal branding photography wins, hands down. In a world full of professionals using the same corporate-looking images, authenticity sets you apart.
👉 “Your brand isn’t just what you do—it’s how you make people feel. And your photos should reflect that.” – Deevo
Pro Tips for a Powerful Personal Branding Session
✔ Choose a Location That Represents You
Think beyond a studio—your workspace, a favorite coffee shop, or an outdoor setting can add personality.
✔ Dress Like Your Brand
Wear what you’d wear when meeting your ideal client or speaking on stage. Avoid stiff, “corporate” looks if they don’t align with your brand.
✔ Use Props That Make Sense
Laptop, notebook, coffee cup—whatever feels natural in your everyday work life.
✔ Express Yourself
You’re not just getting a photo taken. You’re telling your audience why they should trust you.
Final Thoughts: Headshot or Personal Branding Session?
If you just need a polished image for LinkedIn, a headshot will do. But if you want to build a brand, attract opportunities, and truly connect with your audience, a personal branding session is the way to go.
A great headshot introduces you. A personal branding photo makes people remember you.
👉 Ready to elevate your brand? Let’s create images that define YOU. Schedule Your Session
About Deevo
Deevo is a seasoned entrepreneur, branding strategist, and personal brand architect who has built multiple businesses from the ground up. His philosophy? Your brand isn’t what you sell—it’s what you stand for.
Through strategic coaching, storytelling, and photography, he helps entrepreneurs and leaders become the niche instead of just competing in one.
When he’s not capturing powerful brand imagery, you’ll find him pushing the boundaries of branding strategy, drinking absurd amounts of coffee, or redefining what it means to build a personal brand that actually matters.
Want to build a brand that stands out? Let’s talk.